Rubert Murdoch recently launched The Daily, the first-ever newspaper exclusively for iPad and iTunes apps. It has no print element and can only be viewed — for $39.99 per year — on an iPad or bought as an iTunes app for an iPod and iPhone (2011, Johnston and Mullany)
This continues the advancement of news from print and television to the Internet. Apple products are skyrocketing in popularity, and any success a publication such as The Daily can have will only accelerate that advancement.
According to the New York Post article, Murdoch said he would consider The Daily a success when “we’re selling millions.”
It will take time to find out the sales, income and profit of The Daily — if any. But if the numbers are as good as Murdoch hopes, expect more apps of this nature in the future.
By Alex Dugan
We can already see this trend by looking at the circulation numbers of a popular news magazine, “print subscriptions have been dropping across the industry. Newsweek’s reported figures were 3.1 million subscribers in 2007, then 2.6 million a year later, and 1.5 million as of January 2010” (Sciullo, 2011, pg.1). These dropping numbers can easily be attributed to technology and the beating it is putting on these print media sources.
With millions of subscribers cancelling their subscriptions every year, we once again and predict that within ten years, most, if not all news will be in transmitted via the internet. We are losing the days when a person grabs a freshly printed paper and reads it over a cup of coffee before work. Now this same person will be drinking their coffee while scrolling down the webpage on their laptop, tablet, or smart phone. It’s just easier, cheaper, and way more efficient means on getting the news that people want.