Rubert Murdoch recently launched The Daily, the first-ever newspaper exclusively for iPad and iTunes apps. It has no print element and can only be viewed — for $39.99 per year — on an iPad or bought as an iTunes app for an iPod and iPhone (2011, Johnston and Mullany)
This continues the advancement of news from print and television to the Internet. Apple products are skyrocketing in popularity, and any success a publication such as The Daily can have will only accelerate that advancement.
According to the New York Post article, Murdoch said he would consider The Daily a success when “we’re selling millions.”
It will take time to find out the sales, income and profit of The Daily — if any. But if the numbers are as good as Murdoch hopes, expect more apps of this nature in the future.